NFL

Bills setting season tickets at a record pace

ORCHARD PARK, NY - AUGUST 14: Head coach Rex Ryan of the Buffalo Bills laughs with players before the game against the Carolina Panthers on August 14, 2015 at Ralph Wilson Stadium in Orchard Park, New York. (Photo by Brett Carlsen/Getty Images)

ORCHARD PARK, NY - AUGUST 14: Head coach Rex Ryan of the Buffalo Bills laughs with players before the game against the Carolina Panthers on August 14, 2015 at Ralph Wilson Stadium in Orchard Park, New York. (Photo by Brett Carlsen/Getty Images)

Coach Rex Ryan and the new-look Buffalo Bills are the hottest ticket in town.

The Bills are selling season tickets at a record pace and have passed 61,000 sales. As a result, the team will establish a waiting list for fans interested in purchasing season tickets for next season.

The latest figure released Monday is about 11,000 short of Ralph Wilson Stadium's capacity. It's also 4,000 more than the previous franchise record set in 1992, when the Bills were in the midst of making four consecutive Super Bowl appearances -- all losses.

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The jump in sales coincides with numerous developments for a franchise that hasn't made the playoffs since 1999. Ryan was hired in January and the Bills have new owners, Terry and Kim Pegula, who purchased the team in October after Ralph Wilson died.