NCAA FB

WATCH: RichRod, Wildcats channel James Bond in new football promo

GLENDALE, AZ - DECEMBER 31: Head coach Rich Rodriguez of the Arizona Wildcats watches warm ups before the Vizio Fiesta Bowl against the Boise State Broncos at University of Phoenix Stadium on December 31, 2014 in Glendale, Arizona. (Photo by Christian Petersen/Getty Images)

GLENDALE, AZ - DECEMBER 31: Head coach Rich Rodriguez of the Arizona Wildcats watches warm ups before the Vizio Fiesta Bowl against the Boise State Broncos at University of Phoenix Stadium on December 31, 2014 in Glendale, Arizona. (Photo by Christian Petersen/Getty Images)

Arizona's video production department is at it again with another promotional video hyping Rich Rodriguez and the Wildcats football program.

"Licence to Thrill" is a James Bond takeoff, complete with a tuxedo-clad RichRod entering Arizona Stadium via rope swing, a joke centered on linebacker Scooby Wright's given name, the Territorial Cup serving as a cocktail goblet, and lots of fancy cars.

Scooby, by the way, seemed to enjoy himself.

More from FoxSports