Marketing yourself as a professional athlete begins with building your brand, and what better way to do that than to have your own personal logo?

Now, thanks to Weis Karzai and Brandon Hubschman of NFL Memes, 22 of the NFL's biggest stars now have a snappy logo to go with their household names.

Green Bay Packer quarterback Aaron Rodgers was one of the players selected for the project. Check out his mustachioed logo below:

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Rodgers' logo says a lot with only a little. His number (12) also resembles an "R," which is the first letter in his last name. The mustache is a reference to the fine facial hair he sometimes sports on his upper lip. Look closely: It's also a subtle shoutout to Green Bay's beloved cheeseheads.

(h/t Daily Snark)