Sports

Gone Daddy: Danica Patrick losing GoDaddy as primary car sponsor at end of NASCAR season

  • Driver Danica Patrick shares a laugh as she talks to Clint Bowyer and Ryan Newman prior to the start of qualifying Friday, April 24, 2015, for Saturday's NASCAR Sprint Cup auto race at Richmond International Raceway in Richmond, Va.  (AP Photo/Steve Helber)

    Driver Danica Patrick shares a laugh as she talks to Clint Bowyer and Ryan Newman prior to the start of qualifying Friday, April 24, 2015, for Saturday's NASCAR Sprint Cup auto race at Richmond International Raceway in Richmond, Va. (AP Photo/Steve Helber)  (The Associated Press)

  • Ryan Newman, center, hugs Danica Patrick, left, as they talk to Clint Bowyer prior to qualifying for Saturday's Sprint Cup auto race at Richmond International Raceway in Richmond, Va., Friday, April 24, 2015. (AP Photo/Steve Helber)

    Ryan Newman, center, hugs Danica Patrick, left, as they talk to Clint Bowyer prior to qualifying for Saturday's Sprint Cup auto race at Richmond International Raceway in Richmond, Va., Friday, April 24, 2015. (AP Photo/Steve Helber)  (The Associated Press)

  • Brett Mofitt (55) slides past Danica Patrick (10) during a pit stop for the NASCAR Sprint Cup auto race at Richmond International Raceway in Richmond, Va., Sunday, April 26, 2015. (AP Photo/Steve Helber)

    Brett Mofitt (55) slides past Danica Patrick (10) during a pit stop for the NASCAR Sprint Cup auto race at Richmond International Raceway in Richmond, Va., Sunday, April 26, 2015. (AP Photo/Steve Helber)  (The Associated Press)

Danica Patrick is losing GoDaddy as her primary car sponsor.

The internet domain giant has decided to pull its sponsorship of Patrick's No. 10 Chevrolet, which is fielded by Stewart-Haas Racing.

The 33-year-old Patrick is in the final year of her contract at SHR and landing a primary sponsor could be key to her NASCAR future.

GoDaddy wants to sign her to a personal services contract but will no longer sponsor her car.

Phil Bienert, the chief marketing officer at GoDaddy, says "we love Danica and all she does to empower and inspire people, especially women, which is why we are working to keep her in the GoDaddy family. ... The fact Danica is having a record-setting season makes it tough to leave this motorsports sponsorship, without a doubt."