Sports

Start of the Deal: NASCAR and network partners expecting big ratings bang for big bucks

Jimmie Johnson, front, takes the checkered flag to win the second of two qualifying races for the Daytona 500 NASCAR Sprint Cup series auto race at Daytona International Speedway in Daytona Beach, Fla., Thursday, Feb. 19, 2015. (AP Photo/David Graham)

Jimmie Johnson, front, takes the checkered flag to win the second of two qualifying races for the Daytona 500 NASCAR Sprint Cup series auto race at Daytona International Speedway in Daytona Beach, Fla., Thursday, Feb. 19, 2015. (AP Photo/David Graham)  (The Associated Press)

The loudest cheers for any Daytona 500 result may come from the networks instead of the speedway grandstands.

NBC executives swear they're pulling for Fox during Sunday's Daytona 500: Programming executive Jon Miller says record ratings means NASCAR is healthy and that's "good for everyone."

NASCAR's 10-year deal with NBC Sports Group begins this season and gives the network the final 19 Sprint Cup Series races of the season and final 19 Nationwide races. NBC last broadcast races in 2006 before ESPN took over its portion of the schedule.

Fox Sports has a deal for the first five months of Cup races beginning this season and running through 2024.