Isaiah Whitehead scored 17 of his game-high 25 points in the first half to lead Seton Hall's 81-54 rout of Rutgers on Saturday.
Brandon Mobley added 12 points and Sterling Gibbs 11 for Seton Hall (7-0).
Angel Delgado grabbed 13 rebounds and had 10 points, while Desi Rodriguez had 11 boards.
Whitehead, a highly touted freshman guard from Brooklyn, New York, also led all players with five assists and was named MVP of the rebranded the Garden State Hardwood Classic. The Big East and Big 10 programs have an agreement in place to continue the home-and-home series through 2020.
The Pirates are 37-29 all-time against their former Big East rivals.
Myles Mack and Mike Williams each scored 15 points for Rutgers. The Scarlet Knights (4-4) have lost three of their last five games.