Sports

Rangers goalie Henrik Lundqvist's off-ice deals go to agency that represents Roger Federer

  • FILE - In this Sept. 8, 2013, file photo, New York Rangers goalie Henrik Lundqvist watches play during the women's singles final of the 2013 U.S. Open tennis tournament in New York. Roger Federer's long-time agent is branching out beyond tennis. The agency headed by Tony Godsick _ who has worked with 17-time major champion Federer for nearly a decade _ will represent Henrik Lundqvist for off-ice marketing deals. (AP Photo/Kathy Willens, File)

    FILE - In this Sept. 8, 2013, file photo, New York Rangers goalie Henrik Lundqvist watches play during the women's singles final of the 2013 U.S. Open tennis tournament in New York. Roger Federer's long-time agent is branching out beyond tennis. The agency headed by Tony Godsick _ who has worked with 17-time major champion Federer for nearly a decade _ will represent Henrik Lundqvist for off-ice marketing deals. (AP Photo/Kathy Willens, File)  (The Associated Press)

  • FILE - In this June 13, 2014, file photo, New York Rangers goalie Henrik Lundqvist, of Sweden, gloves the puck while playing the Los Angeles Kings during the second period in Game 5 of the NHL Stanley Cup Final series in Los Angeles. Roger Federer's long-time agent is branching out beyond tennis. The agency headed by Tony Godsick _ who has worked with 17-time major champion Federer for nearly a decade _ will represent Henrik Lundqvist for off-ice marketing deals. (AP Photo/Jae C. Hong, File)

    FILE - In this June 13, 2014, file photo, New York Rangers goalie Henrik Lundqvist, of Sweden, gloves the puck while playing the Los Angeles Kings during the second period in Game 5 of the NHL Stanley Cup Final series in Los Angeles. Roger Federer's long-time agent is branching out beyond tennis. The agency headed by Tony Godsick _ who has worked with 17-time major champion Federer for nearly a decade _ will represent Henrik Lundqvist for off-ice marketing deals. (AP Photo/Jae C. Hong, File)  (The Associated Press)

Roger Federer's long-time agent is branching out beyond tennis.

The agency headed by Tony Godsick — who has worked with 17-time major champion Federer for nearly a decade — will represent New York Rangers goalie Henrik Lundqvist for off-ice marketing deals.

Lundqvist led the Rangers to the Stanley Cup finals last season and helped Sweden win a silver medal in hockey at this year's Sochi Olympics. His Rangers contract is worth $59.5 million over seven years.

Lundqvist is the first athlete from a sport other than tennis to be represented by Godsick's agency, TEAM8.

Godsick left IMG in 2012; TEAM8 launched last year.

Aside from Federer, the agency's tennis clients are 2009 U.S. Open champion Juan Martin del Potro and 2014 Wimbledon semifinalist Grigor Dimitrov.