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Big 12 emphasizing 'One True Champion' mantra in college football's new playoff era

  • Baylor Practice Football-1.jpg

    Baylor quarterback Bryce Petty looks downfield while throwing on the first day of NCAA college football practice, Tuesday, Aug. 5, 2014, in Waco, Texas. (AP Photo/Waco Tribune Herald, Jerry Larson) (The Associated Press)

  • Oklahoma Media Day Football-2.jpg

    Oklahoma head coach Bob Stoops answers a question during Media Day in Norman, Okla., Saturday, Aug. 2, 2014. (AP Photo/Sue Ogrocki) (The Associated Press)

  • University of Texas  Football-3.jpg

    University of Texas Longhorns quarterback David Ash, right, passes during morning practice on Monday Morning Aug. 4, 2014, in Austin, Texas. (AP Photo/Austin American-Statesman, Ricardo B. Brazziell) AUSTIN CHRONICLE OUT, COMMUNITY IMPACT OUT, INTERNET AND TV MUST CREDIT PHOTOGRAPHER AND STATESMAN.COM, MAGS OUT (The Associated Press)

  • Baylor Practice Football-4.jpg

    Baylor coach Art Briles runs through a line of strength coaches during the first day of practice for the season, Tuesday, Aug. 5, 2014, in Waco, Texas. (AP Photo/Waco Tribune Herald, Jerry Larson) (The Associated Press)

The Big 12 Conference is emphasizing its unique standing in the new playoff era with its mantra of "One True Champion."

With 10 teams playing a round-robin schedule, the Big 12 is the only one of the five power conferences in which every team plays each other. It is also the only league without a championship game.

Baylor is coming off its first Big 12 title, and like all champions since Texas was national runner-up in 2009, the Bears didn't win all of their league games.

It remains to be seen if a Big 12 champion with a blemished record would get into one of first College Football Playoff semifinal games.

Baylor coach Art Briles doesn't believe that will be an issue because of the league's strength.