The Big 12 Conference is emphasizing its unique standing in the new playoff era with its mantra of "One True Champion."

With 10 teams playing a round-robin schedule, the Big 12 is the only one of the five power conferences in which every team plays each other. It is also the only league without a championship game.

Baylor is coming off its first Big 12 title, and like all champions since Texas was national runner-up in 2009, the Bears didn't win all of their league games.

It remains to be seen if a Big 12 champion with a blemished record would get into one of first College Football Playoff semifinal games.

Baylor coach Art Briles doesn't believe that will be an issue because of the league's strength.