Sports

Hornets unveil fierce new basketball court design featuring primary logo at center court

  • A photographer takes photos of the Charlotte Hornets logo during a news conference to unveil the design for their home court in Charlotte, N.C., Thursday, June 26, 2014. (AP Photo/Chuck Burton)

    A photographer takes photos of the Charlotte Hornets logo during a news conference to unveil the design for their home court in Charlotte, N.C., Thursday, June 26, 2014. (AP Photo/Chuck Burton)  (The Associated Press)

  • Members of the media photograph the arena floor of the Charlotte Hornets during a news conference to unveil the design for their home court in Charlotte, N.C., Thursday, June 26, 2014. (AP Photo/Chuck Burton)

    Members of the media photograph the arena floor of the Charlotte Hornets during a news conference to unveil the design for their home court in Charlotte, N.C., Thursday, June 26, 2014. (AP Photo/Chuck Burton)  (The Associated Press)

  • A 'Buzz City' logo is shown on the arena floor for the Charlotte Hornets during a news conference to unveil the design for their home court in Charlotte, N.C., Thursday, June 26, 2014. (AP Photo/Chuck Burton)

    A 'Buzz City' logo is shown on the arena floor for the Charlotte Hornets during a news conference to unveil the design for their home court in Charlotte, N.C., Thursday, June 26, 2014. (AP Photo/Chuck Burton)  (The Associated Press)

The Charlotte Hornets unveiled a new basketball court design that features a fierce-looking hornet logo at center court.

It's the final step in the team's brand identity transformation from the Bobcats to the Hornets.

The hard maple court also includes a beehive cell pattern stained into the wood, a teal border and purple free throw lanes. The baselines have "Charlotte" and "Hornets" written in the team's font. There's a pair of Buzz City logos inside the 3-point line on both ends of the court.

Hornets president and CEO Fred Whitfield says "when we look at our primary logo in the center, it depicts how we want to play as a team with the fierceness, the tenacity and a sense of protect this place."