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FINALS WATCH: Cowboys owner Jerry Jones gets mix of cheers on video board in his showplace

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Florida center Patric Young (4) and Connecticut forward Phillip Nolan (0) take the tip to begin their NCAA Final Four tournament college basketball semifinal game Saturday, April 5, 2014, in Arlington, Texas. (AP Photo/David J. Phillip) (The Associated Press)

The Final Four was like a Dallas Cowboys game for owner Jerry Jones: a mix of boos and cheers when he was shown on the huge video board.

Jones, the man behind the billion-dollar showplace that is hosting its first Final Four, smiled widely when he was shown early in the first semifinal between Florida and Connecticut on Saturday.

The boos were pretty strong for the man known as a business and marketing whiz who is often criticized for his football moves as the general manager of a team that has just one playoff win since 1997.

The video board is the signature piece of the home of the Cowboys, and gives basketball fans a better view of the game from the upper deck.

— Schuyler Dixon — https://twitter.com/apschuyler

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NCAA Finals Watch follows the Final Four games and all the activities surrounding the event as seen by journalists from The Associated Press in North Texas — from the big stadium in Arlington where the games will be played to downtown Dallas. It will be updated throughout the day with breaking news and other items of interest. Follow AP reporters on Twitter where available.