The NASCAR Sprint Cup race at Texas is going to the ducks this spring.
Texas Motor Speedway on Thursday announced a multiyear title sponsorship agreement for its spring race with Duck Commander, the brand of best-selling duck calls and Robertson family-owned company featured on the A&E show "Duck Dynasty." The deal is for the spring race at the track.
The April 6 race will be known as the Duck Commander 500.
It is a three-year deal with a renewable option for an additional three years. Financial terms weren't revealed.
TMS President Eddie Gossage says it's a unique sponsorship in professional sports, coming with celebrity spokespeople who are followed by millions of people each week.