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Peyton Manning's pre-snap 'Omaha' count brings unexpected exposure for Nebraska's largest city

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FILE - In this Jan. 12, 2014 file photo, Denver Broncos quarterback Peyton Manning calls an audible at the line of scrimmage against the San Diego Chargers in the second quarter of an NFL divisional playoff football game in Denver. Folks who watched the Broncos' NFL playoff win over the San Diego Chargers on television Sunday couldn't help but notice how often, and loudly, Manning used the code word "Omaha" as he barked signals. Greater Omaha Chamber of Commerce president and CEO David Brown said he wants to explore the possibility of hiring Manning, one of the sporting world's top pitchmen, to shoot a promotional ad for Omaha. (AP Photo/Charlie Riedel, File)The Associated Press

Peyton Manning can't quit shouting about Nebraska's largest city.

The Denver Broncos quarterback used the word "Omaha" loudly and often during Sunday's NFL playoff win over the San Diego Chargers. Its meaning, if there is one, is known only to the Broncos.

It provided unexpected publicity for the city of 427,000, which is perhaps best known as the home of billionaire Warren Buffett. Omaha was a trending topic on Twitter during the game. By one count, Manning uttered "Omaha" 44 times.

Greater Omaha Chamber of Commerce president and CEO David Brown says he wants to explore the possibility of hiring Manning to shoot a promotional ad for Omaha, though the quarterback's fee might be prohibitive.