The University of California has agreed to a nearly $18 million deal with Internet video game maker Kabam for the naming rights to the field at Memorial Stadium.
The school announced the 15-year deal on Thursday that will make its home field known as "Kabam Field at California Memorial Stadium."
The field name will be placed on the two 25-yard lines of Kabam Field. Kabam will also receive 50-yard-line signage above the Cal bench and additional directional signage at the stadium. The on-field logos and signage are expected to be unveiled this spring.
Kabam co-founder and CEO Kevin Chou is a Cal alum and says he is excited about the partnership. Kabam was recently named the fastest growing Internet media company in the Bay Area for the second consecutive year.