INDIANAPOLIS – Hulman Motorsports has hired a chief marketing officer and chief revenue officer with extensive backgrounds in the racing and automotive industries.
Connell J. (C.J.) O'Donnell was named chief marketing officer and will be charged with leading a combined team of IndyCar and Indianapolis Motor Speedway marketing and communications staff.
Jay Frye was named chief revenue officer and will lead IndyCar and IMS' sponsorship sales, licensing and account services staff. IMS' suite and hospitality sales will remain an IMS function under track president Doug Boles' direction.
O'Donnell has worked in key marketing positions for various brands within Ford Motor Company. Frye worked for several NASCAR teams, most recently as general manager for the now defunct Red Bull Racing team.