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No backhanded compliment: New Serbian national carrier names 1st plane after Novak Djokovic

Talk about an airline that aims to serve.

Serbia's new national carrier, Air Serbia, has named its first plane after Novak Djokovic.

The name of the six-time Grand Slam champion is printed in large letters at the front of the plane. The Airbus A319 makes its first flight Saturday — to Abu Dhabi, United Arab Emirates.

The company says its future fleet will carry names of 14 important living Serbs. Serbian media have quoted Djokovic as saying he's happy to help the company.

The plane features a double-headed eagle logo in Serbia's national, red, white and blue colors. Air Serbia was formed in partnership with Etihad Airways, which owns 49 percent of the successor to JAT Airways.