After the bombing at the Boston Marathon in April, Bostonians took on a slogan, "Boston Strong." Just a couple of words, but those words represented and inspired courage and toughness for a city that had suffered a terrorist attack.
It sure as hell didn't have anything to do with the baseball team, so when a St. Louis Cardinals fan group called "Cardinals Nation" started selling merchandise bearing the words "St. Louis Stonger," a lot of people in Boston and everywhere else took exception to it.
This being the Internet, the condemnation was swift and "Cardinals Nation" has apologized.
Cardinals Nation of course intended no disrespect to the tragedy that occurred in Boston or to the people of... http://t.co/xSMD3Q6vfg
-- St. Louis Cardinals (@CardinalsNation) October 25, 2013 Makes you wonder what the intent was, exactly.
Remarkably, what "Cardinals Nation" did wasn't even original. Incredibly, it is the third fan group to bastardize and monetize the "Boston Strong" idea.
The first to do it was a jackass in Toronto, who during a game against the Boston Bruins held up a sign with a ribbon and "Toronto Stronger" written on it.
And then, preposterously, a Chicago outfit called Cubby Tees started selling Blackhawks t-shirts with "Chicago Stronger" written on them.
Each time this has happened, the consensus has been that it is in poor taste, and yet it keeps happening. T-shirt ideas, it seems, are really hard to come up with.
The original article can be found at FOXSports.com: 'Cardinal Nation' sorry for poor taste.