The PGA Tour announced Friday a four- year agreement with Valspar to become the title sponsor of the Tampa Bay area's professional golf tournament.
The Valspar Championship will take place on the Copperhead Course at Innisbrook from March 13-16, starting in 2014. The Valspar Championship will be the third of four straight tournament weeks in Florida.
"Valspar is pleased to become title sponsor of a classic tournament that will provide a unique platform to connect our brand with the PGA TOUR, which consistently produces some of the most exciting and memorable golf tournaments in the world," said Gary Hendrickson, Valspar's chairman and CEO.
The tournament has been a part of the PGA Tour's schedule since 2000 and was won by Kevin Streelman in 2013.