Published August 30, 2013
JOHANNESBURG – The NBA and South African sports network SuperSport say they have agreed to a "multiyear" deal to show live games in 47 territories in sub-Saharan Africa starting this season.
SuperSport's satellite television channels are available across much of the continent and the agreement also covers digital content through the SuperSport website. The parties initially gave no details of how much the contract was worth or for exactly how long it would run.
Africa is a growing market for the NBA. Chicago Bulls forward Luol Deng was born in Sudan, and former NBA greats Hakeem Olajuwon and Dikembe Mutombo are from Africa.
The NBA opened an office in South Africa in 2010, hoping to challenge soccer as the continent's No. 1 sport.