Kent State has launched a comic strip to promote super-speedy running back Dri Archer as a Heisman Trophy candidate.
The unique campaign features "The Archer," a cartoon drawn by school alum Chuck Ayers, who has illustrated the "Funky Winkerbean" and "Crankshaft" comic strips. The weekly strip made its debut on Wednesday and documents Archer's arrival at Kent State. The 5-foot-8, 175-pound Archer rushed for 1,429 yards, scored 16 touchdowns and averaged 9 yards per carry last season for the Golden Flashes. He was one of the nation's leaders in all-purpose yardage.
Along with the comic strip, the school has constructed a "Dri4Heisman" website, Twitter account and Facebook page.
Ayers, a 1971 Kent State graduate, said combining Archer's amazing talents with "the efforts of an old alumnus is pretty cool."