The Dallas Cowboys say their billion-dollar complex will be renamed AT&T Stadium as part of a multi-year deal with the telecommunications giant.
Team owner Jerry Jones said Thursday he wants "this building to be more familiar than the White House."
Specifics of the deal weren't immediately available but the team says the deal includes access to AT&T mobile technology.
The name change for $1.2 billion Cowboys Stadium takes effect before the start of the season. The Cowboys host the New York Giants in their season-opener Sept. 8.
Numerous signs outside and inside the stadium will be changed to reflect the AT&T name. The company is based in nearby Dallas.