The home of the Dallas Cowboys will now be known as AT&T Stadium.
On Thursday, the two iconic American brands jointly announced an expansion of their long-standing relationship to include the new name as well as plans to create an innovative, mobile-first experience for fans.
"AT&T is an iconic American leader that has guided the path of communication in the world for more than 100 years," said Cowboys owner Jerry Jones. "Our stadium has always been about providing fans with an unsurpassed experience in the area of technology. With AT&T, we are growing our relationship with one of the world's strongest and most innovative companies to ultimately provide fans with the latest cutting-edge technology for many years to come."
The Star-Telegram reported in 2008 that the team was in serious talks with AT&T to name the facility AT&T Field. However, the two sides failed to get a deal done at the time. The new Cowboys Stadium opened the following year.
"Dallas is our home town, and we're proud to expand our successful relationship with the Cowboys, one of the most visionary sports franchises around," said Cathy Coughlin, AT&T senior executive vice president and global marketing officer. "This is a terrific opportunity to further integrate AT&T's industry-leading mobile technology with the premier sports and entertainment venue to create a world-class fan experience."
In addition to Cowboys' games, AT&T Stadium is already lined up to host a series of major events in the near future, including: the 2014 AT&T Cotton Bowl Classic, 2014 and 2015 Cowboys Classic Kick-Off games, 2014 NCAA Men's Final Four and 2015 First-Ever College Football Playoff National Championship Game.