The San Jose Sharks have announced a name change to their home arena from HP Pavilion to the SAP Center.
SAP, the software company, announced it will bring breakthrough technology to the arena. In a joint announcement, SAP and the Sharks said the technology, will be "designed to elevate the arena as a shining example of Silicon Valley innovation."
Some of that technology the Sharks will aim at will be to provide real-time news alerts to fans, player and team insight and analysis, purchase of concessions and merchandise from mobile devices, and also to reward fans with targeted promotions.
SAP purchased the naming rights in a five-year deal worth over $8.3 million.
The arena, which opened in September 1993 and has been nicknamed the Shark Tank, has gone a few name changes. Prior to the name HP Pavilion, it was called the Compaq Center.
In addition to the Sharks, the building is also home to the San Jose Sabercats of the Arena Football League.