James Hinchcliffe's appointment book is filling up fast.
If he's not busy fine-tuning the No. 27 car, you might find him making an appearance for his sponsor, Go Daddy, or promoting IndyCar racing. And when he's not all business, the self-appointed Mayor of Hinchtown can be found enjoying life on a social media network.
But Hinchcliffe hasn't gotten caught up in the limelight.
Since replacing one of the most recognizable faces in IndyCars, Danica Patrick, last season, all Hinchcliffe has done is impress. He had eight top-10 finishes in 15 starts in 2012, and has opened this season by winning two of the first four races and currently sits fourth in the points heading to the biggest race of the season -- the Indianapolis 500.