Montana State athletics debuts new Bobcat logo, block M for helmets

Montana State has rolled out a new Bobcat logo and block letter "M'' that school officials say reflects the "dynamic state" of the school's teams.

The Bobcat moves away from a stylized logo introduced in 2004 to a bit more realistic-looking Bobcat head. The "M'' that appears on football helmets was changed to look less like the block "M'' used by Michigan and Missouri.

The university paid Torch Creative $18,000 to redesign the Bobcat logo and the "M."

Athletic director Peter Fields says changing the logo on the football field will cost about $40,000 while other stadium changes will cost $10,000.

Apparel with the new Bobcat logo is already available.