They were giving the tickets away a year ago — and still had a difficult time attracting fans.
It's a different story this year at the VTR Open, a small ATP clay-court tournament in this resort city on Chile's Pacific coast. This is where Rafael Nadal has decided to make his comeback after sitting out for more than seven months with an injured left knee.
Nadal had never been to Chile, much less played an event here. Now he's being treated like a native son with local newspapers digging up his connections to distant family members in the country. Chilean President Sebastian Pinera was one of the first to greet him when he arrived.
Call it the Nadal Effect.