There are very few rivalries as intense as the annual football grudge match between Michigan and Ohio State.
Although its basketball counterpart doesn't have as much vitriol and hype, it's clearly not just another game when the second-ranked and unbeaten Wolverines play at the No. 15 Buckeyes on Sunday.
Aaron Craft, Ohio State's starting point guard, says there's just something about watching the date draw closer of any matchup with your rival.
"It's Ohio State-Michigan. I don't care what sport it is. It could be synchronized swimming," Craft said. "You always want to win."
Especially this time. The Wolverines (16-0, 3-0 Big Ten) can set a school record for fastest start, while the Buckeyes (12-3, 2-1) can ill afford another debilitating conference loss.