San Francisco Giants senior vice president of communications, Staci Slaughter, has been named the winner of the 2012 Robert O. Fishel Award for Public Relations Excellence.
A member of San Francisco's organization since 1996, Slaughter oversees the Giants' media relations, public affairs, marketing communications programs, social media and community outreach activities and serves on the franchise's Management Committee.
Slaughter has helped manage the club's jewel events and the accompanying media operations, including for the 2000 opening of AT&T Park, the 2007 All-Star Game, three World Series (2002, 2010, 2012) and two World Series Championship parades in the last three years.
The Fishel Award, named after the longtime baseball executive, goes to the "active, non-uniformed representative of Major League Baseball whose ethics, character, dedication, service, professionalism and humanitarianism best represent the standards propounded by Robert O. Fishel."
Fishel Award nominees are submitted by representatives of the 30 Major League Clubs and league officials. The nominees are voted upon by active past winners and the leadership of the BBWAA.
An executive with the Cleveland Indians, the St. Louis Browns, the New York Yankees, and the American League office, Fishel was the inaugural winner of the Award in 1981.