Friday morning at Talladega Superspeedway, Stewart-Haas Racing announced Bass Pro Shops has signed on to be one of the primary sponsors of Tony Stewart’s No. 14 SHR Chevrolet SS NASCAR Sprint Cup car for next season.
Stewart, the defending and three-time NASCAR Sprint Cup champion, has had a long friendship with Bass Pro Shops founder Johnny Morris, with BPS serving as a sponsor for Stewart’s open-wheel cars over the years.
SHR needed to find additional sponsorship for Stewart’s car after the financially ailing Office Depot announced earlier this year that it would not be back with the team for a fifth season next year.
Mobil 1 will continue to be a co-sponsor of the No. 14 next season, along with Bass Pro Shops.
It’s been a good sponsorship week for SHR, which on Tuesday disclosed that Quicken Loans will expand its primary sponsorship of Ryan Newman’s No. 39 SHR Chevy next year from nine to 18 races.
“It's not about a sponsor and a partner writing a check so we can go race,” said Stewart. “It's about us trying to meet the needs and accomplish the goals that they have.”
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Tom Jensen is the Editor in Chief of SPEED.com, Senior NASCAR Editor at RACER and a contributing Editor for TruckSeries.com. You can follow him online at twitter.com/tomjensen100.