Notre Dame is trying to turn up the volume at the "House that Rockne Built."
The school where ushers in the past gave warnings for cheering too loudly has launched a campaign called "Take a StaND," urging fans to make noise. Athletic director Jack Swarbrick has talked about the need for making the stadium a more difficult place to play.
Notre Dame began the effort of changing the staid atmosphere last year when the Irish played their first night game in 21 years. They'll continue the effort when the 11th-ranked Fighting Irish (3-0) face No. 18 Michigan (2-1) Saturday night.
Michigan tackle Taylor Lewan describes Notre Dame Stadium as being "pretty loud" but said it shouldn't be a factor, because the Wolverines are used to playing in loud stadiums.