By ,
Published November 20, 2014
Beginning way back with "Just Do It" and Spike Lee as Mars Blackmon -- if not before -- Nike has never been a slouch in terms of creating dynamic, engaging commercials for their product. During the 2012 Olympics in London, Nike unveiled a new set of commercials with their new slogan and theme, "Find Your Greatness."
The initial commercial has a payoff that is refreshingly unexpected.
There are a number of other, shorter commercials in the campaign as well, featuring some pretty impressive athletic feats. Like this one, featuring some badass wushu skills:
And this one, featuring something that -- if left to, say, Doritos or Mountain Dew -- may very well have been referred to as "EXTREEEEEME TUBE-WATCHING":
Actually, this pogo-stick guy is probably more extreme.
This is probably all a part of Nike's master plan to make "flipping on a pogo stick between shipping containers" an Olympic sport by 2016. Hey, makes more sense than dressage.
For more on the London 2012 games, check out SB Nation's 2012 Olympics hub.
https://www.foxnews.com/sports/nike-commercials-encourage-you-to-find-your-greatness