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Bradley Center becomes BMO Harris Bradley Center

Milwaukee's Bradley Center will now be called BMO Harris Bradley Center.

The Metropolitan Milwaukee Association of Commerce, the Bradley Center, the Milwaukee Bucks and BMO Harris Bank on Monday announced a naming sponsorship by BMO Harris Bank.

The updated moniker will take effect immediately.

"The BMO Harris Bradley Center name will be a terrific addition to Milwaukee," said MMAC president Tim Sheehy. "The Bradley Center has a net annual economic impact of more than $80 million in metro Milwaukee -- it's a tremendous community asset and job creator. When we issued a call for Champions of the Community to help build a bridge from the Bradley Center to the future, BMO Harris Bank really stepped up. This sponsorship will have a big and important impact."

The arena opened in 1988, and the Bucks have called it home since then. It also serves as home court for Marquette basketball and home ice for the Milwaukee Admirals of the American Hockey League.