Sports

Naming Rights Sought for Olympic Stadium in London

In this photo taken July 14, 2011 and made available by the Olympic Delivery Authority, an aerial view of the Olympic stadium is seen at the Olympic Park, London. With exactly a year to go until the start of the London 2012 Games, the Olympic Delivery Authority, ODA, has announced that the Aquatics Center is now complete, the last of the six main permanent Olympic Park venues to finish construction. (AP Photo/Olympic Delivery Authority, Anthony Charlton)  EDITORIAL USE ONLY

In this photo taken July 14, 2011 and made available by the Olympic Delivery Authority, an aerial view of the Olympic stadium is seen at the Olympic Park, London. With exactly a year to go until the start of the London 2012 Games, the Olympic Delivery Authority, ODA, has announced that the Aquatics Center is now complete, the last of the six main permanent Olympic Park venues to finish construction. (AP Photo/Olympic Delivery Authority, Anthony Charlton) EDITORIAL USE ONLY

The Olympic Stadium might exist for only four months -- at least in name.

The Olympic Park Legacy Company says it is looking at selling the naming rights for the $760 million facility.

The closing ceremony of the Paralympics on May 9 could be the last time an event is staged in the Olympic Stadium before it is renamed -- four months after the first official test event. A sponsor is being sought to help cover the $149 million cost of converting the 80,000-seat stadium to a 60,000-seat venue.