ESPN is betting nearly $2 billion a year that fans are ready for even more football.
The network agreed with the league on an eight-year contract extension that keeps "Monday Night Football" on ESPN through the 2021 season, boosts the amount of programming shown on the already football-saturated family of networks, and brings it to phones and tablets.
The deal is worth $1.9 billion a year for a total of $15.2 billion over the length of the contract, two people with knowledge of the agreement told The Associated Press. The people spoke on condition of anonymity because no money figures officially were announced.
ESPN's current deal is worth $1.1 billion a year to the NFL.
And ESPN's coverage for this season got started Thursday afternoon, when its daily — even in the offseason — "NFL Live" show doubled in length to an hour-long format.
"Five hundred new hours of programming, right now, starting today," ESPN/ABC Sports president George Bodenheimer said during a conference call. "From our point of view, this is a great deal for the company. It really fuels our company 24-7."
The contract announced Thursday also includes expanded international rights, 3-D distribution rights and the right to show "Monday Night Football" and NFL studio shows on mobile devices.
"Monday night, fans can watch the game on their iPad for the very first time," Bodenheimer said.
The NFL draws huge numbers for ESPN — and all of its network partners. According to the network, visits to the ESPN website spike on Sundays and Mondays. The network also says it gets heavy traffic from mobile devices and through apps that let fans monitor scores during football season.
Bodenheimer said ESPN would not charge cable distributors more because of the deal, nor add on a surcharge. He brushed off suggestions that the slack U.S. economy is causing more consumers to cancel their cable subscriptions.
"Our overall business is greatly enhanced by our affiliation with the NFL," Bodenheimer said. "ESPN delivers for cable operators ... so this will be received very well by our distributors."
NFL Commissioner Roger Goodell was pleased to get the deal done on the day the 2011 regular season started in Green Bay, where the Packers were set to play the Saints.
"They've taken a great brand and made it better," Goodell said. "They've had unprecedented success with what they've done. We expect to continue to grow that together."
The previous deal went through the 2013 season. After 36 years on ABC, the "Monday Night Football" package moved to ESPN in 2006.
ESPN also keeps Spanish-language rights to "Monday Night Football" to be shown on ESPN Deportes in the U.S., as well as rights to show other regular-season and playoff games in markets including the Caribbean, Brazil, Europe, the Middle East, Africa, Australia and New Zealand.
"'Monday Night Football' is obviously a TV icon," Bodenheimer said. "We're very thrilled with the deal as it's constructed. I know it's going to be a very good deal for ESPN."
AP Pro Football Writer Barry Wilner and Sports Writer Rachel Cohen contributed to this story.
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