By Brian Homewood
BERNE (Reuters) - FIFA should limit terms for senior officials, set up an independent group to clear up anti-corruption allegations and "embrace transparency," corruption watchdog Transparency International (TI) said on Tuesday.
FIFA reacted swiftly to TI's findings, issuing a statement which said: "The FIFA President already publicly stated in October 2010 that FIFA would show zero tolerance toward any form of corruption in football.
"While FIFA acknowledges that work remains to be done, it is convinced that the measures which have been implemented and the direction which has been taken will help to further strengthen FIFA's governance in cooperation with the FIFA Executive Committee, the member associations, the confederations and other FIFA stakeholders."
TI, however, said a great deal remained to be done at FIFA and urged that a new anti-corruption group should be composed of representatives from outside FIFA, such as elder statesmen, sponsors, media and civil society, and from inside football, such as players, those involved in women's football, referees and supporters.
"FIFA says it wants to reform, but successive bribery scandals have left public trust in it at an all-time low," said Sylvia Schenk, TI's senior advisor on sport.
"Working with an oversight group - taking its advice, giving it access, letting it participate in investigations - will show whether there is going to be real change. The process has to start now."
Sepp Blatter, FIFA's 75-year-old president re-elected for a fourth term in June, promised to create a new committee to act as a watchdog, mentioning former U.S. Secretary of State Henry Kissinger and Spanish tenor Placido Domingo as possible members.
He has yet to announce further details.
In its report, the Berlin-based watchdog, which issues a global league table of the least corrupt nations, said: "FIFA is both a non-governmental, non-profit organization and a global company with huge revenues, unprecedented reach, political clout and enormous worldwide social influence."
"This lack of mandatory accountability to the outside world makes it unlikely that change will come either from within the organization or from the grassroots of the football organizations," the report added.
FIFA has been hit by a series of corruption scandals in the last year.
Two executive committee members were banned last November for allegedly offering to sell their votes in the contest to host the 2018 and 2022 World Cups, subsequently awarded to Russia and Qatar respectively.
Last month, Asian Football Confederation chief Mohammed Bin Hammam was banned for life for allegedly trying to buy votes in the June presidential election where he was a candidate.
Fellow executive committee member Jack Warner, a leading FIFA powerbroker, quit after being put under investigation in the same case.
All decisions were taken by FIFA's ethics committee but TI said this did not go far enough.
"The lack of a fully transparent investigation leaves the root of the problem untouched," it said.
"Similar scandals have hit FIFA before, and without a comprehensive process that deals with all allegations from the past, with consequences for anyone who has behaved unethically...and/or given or requested bribes, the scandals are likely to recur."
It said the ethics committee hearing took place behind closed doors and added: "The members of the ethics committee are appointed by FIFA's executive committee, raising doubts about their independence, and not all allegations discussed in the public have yet been dealt with."
TI said FIFA needed to do more to improve its reporting and accounting standards.
"The officials leading world football still give the impression of operating as an 'old boy's network'.
"With only three presidents since 1961 and the current president in his fourth term, FIFA does not match standards for rotation of top positions set by businesses or by other large organizations."
Positions on the executive and finance committee, currently unlimited, should be limited to two terms.
Listing a number of suggested improvements, TI said: "A new era for FIFA requires a review of its internal governance and the introduction of transparency and accountability into its decision-making processes and operations.
"This is a critical step that FIFA must take if it is to become a sustainable, accountable and transparent organization."
"If FIFA wants to rebuild trust it must embrace transparency.
In its defense FIFA said it had read and welcomed the report, adding: "The FIFA President...insists that especially after the FIFA Congress on 1 June 2011 FIFA remains committed to the task of continuing to improve its organization, with a strong focus on increasing transparency and acting with zero tolerance against any form of corruption."
It continued: "FIFA is pleased to note that several of the best practices and recommendations made by the TI report are already being implemented by FIFA, and that others have been approved by the 2011 FIFA Congress for their implementation in the coming months."
FIFA said it was a transparent organization, publishing all its regulations, circular letters to members and principal decisions on its websites and in other publications.
(Editing by Clare Fallon)