Harvick rode a Budweiser delivery truck on Wednesday, stocking product in the cold-beer case at a local Wal-Mart. This is the first year that Harvick, a two-time NASCAR winner this season, has carried Anheuser-Busch's signature brew on his Chevrolet.
Harvick held a question-and-answer session with about 100 invited guests at wholesaler Crown Beverages Inc., then toured the operation before heading out on his hands-on delivery.
There were stunned looks from Wal-Mart personnel when Harvick rolled a dolly full of beer down the aisles and began stacking.
Harvick, who has won at California and Martinsville this season, returns to action Sunday in the Aaron's 499 at Talladega Superspeedway.