Updated

NFL Commissioner Roger Goodell indicates the 2011 regular season could be in jeopardy if the league and its players' union don't start "serious negotiations" toward a new labor deal soon.

In an op-ed piece posted Tuesday on NFLlabor.com, Goodell writes: "The hard work to secure the next NFL season must now accelerate in earnest."

Noting that the current collective bargaining agreement expires March 4, Goodell says he "cannot emphasize enough the importance of reaching agreement by then."

Goodell says owners need more money to offset "costs of financing, building, maintaining and operating stadiums." He adds: "We need new stadiums in Los Angeles, Minneapolis, San Francisco, Oakland and San Diego."