CUP: Newmark Promoted To RFR President

Steve Newmark, formerly senior vice president of business operations at Roush Fenway Racing, has been named the organization’s new president.

Newmark succeeds Geoff Smith, who is retiring at the end of this year. Smith, one of the most visible team executives in NASCAR garages, has been RFR president for 13 years.

Newmark was previously a shareholder at the law firm of Robinson, Bradshaw and Hinson.

“It is truly a privilege to be afforded the opportunity to lead one of the most successful organizations in professional sports,” Newmark said. “At the same time, the position carries a great deal of responsibility to the drivers, employees and fans to continue the tradition of excellence established by Jack Roush and Geoff Smith.

“Fortunately, I believe we have one of the deepest organizations in professional sports and are well prepared to remain a leader in NASCAR. Despite the recent challenges in the motorsports industry, I really like the tools that we have to work with and believe strongly in our assets, both on a competition and sales and marketing level. Particularly with how we finished the 2010 season, I know everyone in this organization, including myself, is excited to get started on 2011.”

Roush drivers finished fourth (Carl Edwards ), fifth (Matt Kenseth) and sixth (Greg Biffle) in the Sprint Cup point standings, and Edwards won the final two races of the season.

Newmark is a graduate of the College of William and Mary and the University of Virginia School of Law. Since the early 2000s, he has been an outside counsel to Roush Fenway, and he was involved in the partnership process that put together Roush Racing and Fenway Sports Group in 2007.

“We are excited about Steve coming on board as our president,” Roush said. “Steve has a solid background working in all areas of sports and brings new ideas and insight into our organization. Importantly, he has been part of the Roush Fenway family for many years, beginning as outside counsel and then as head of our business operations this year.

“Geoff Smith did an outstanding job of running the business affairs of our company for the past 20 years and we could not have done this without him. Geoff’s leadership has set the bar high, and we believe that Steve is the right person to ensure that we remain a leader in the marketplace and in the garage. Since his arrival, I’ve been extremely pleased with his business acumen, work ethic and his desire to engage in all aspects of our business. We are certainly excited to move forward with Steve at the helm.”

Mike Hembree is NASCAR Editor for and has been covering motorsports for 28 years. He has written several books on NASCAR, including "NASCAR: The Definitive History of America's Sport" and "Then Tony Said To Junior: The Best NASCAR Stories Ever Told". He is a six-time winner of the National Motorsports Press Association Writer of the Year Award.