CUP: Gordon’s Sponsor Schedule Set

Jeff Gordon’s 2011 paint scheme for his new AARP Foundation’s Drive To End Hunger sponsorship is still top secret, but the races he’ll carry in no longer are.

According to the Gordon fan site,, the No. 24 Hendrick Motorsports Chevrolet will be clad in its new AARP colors in the following races in 2011:

Feb. 12 — Budweiser ShootoutFeb. 20 — Daytona 500Feb. 27 — Phoenix International RacewayMarch 27 — Auto Club SpeedwayApril 3 — Martinsville Speedway April 17 — Talladega SuperspeedwayMay 7 — Darlington RacewayMay 29 — Charlotte Motor SpeedwayJune 5 — Kansas SpeedwayJune 19 — Michigan International SpeedwayJuly 17 — New Hampshire Motor SpeedwayJuly 31 — Indianapolis Motor SpeedwayAug. 7 — Pocono RacewayAug. 27 — Bristol Motor SpeedwaySept. 4 — Atlanta Motor SpeedwaySept. 10 — Richmond International RacewayOct. 2 — Dover International SpeedwayOct. 15 — Charlotte Motor SpeedwayOct. 23 — Talladega SuperspeedwayOct. 30 — Martinsville Speedway Nov. 6 — Texas Motor SpeedwayNov. 20 — Homestead-Miami Speedway

According to the website, Gordon will have Pepsi as his primary sponsor at Bristol in March and Daytona in July, with Dupont the primary for the remaining 14 races.

The AARP deal is a groundbreaking one in NASCAR, because it is the first time a major charitable initiative has signed on as a multi-year primary sponsor for the majority of a team’s race schedule.

“I think this is an opportunity for us and for our sport and for NASCAR,” said team owner Rick Hendrick. “I think it says a lot for NASCAR, period. ... This is an opportunity for us to showcase our sport.”

“I think you’re going to see our fans react in a big way,” added Gordon, who has 82 career race victories and four NASCAR Sprint Cup championships. “There’s no doubt that I’m going to get behind this in a big, big way.”

Drive to End Hunger feature volunteer-led food drives, individual and corporate fundraising campaigns, and online hunger resources at

Tom Jensen is the Editor in Chief of, Senior NASCAR Editor at RACER and a contributing Editor for You can follow him online at and e-mail him at Jensen is the author of “Cheating: The Bad Things Good NASCAR Nextel Cup Racers Do In Pursuit of Speed,” and has appeared on numerous television and radio shows. Jensen is the past President of the National Motorsports Press Association and an NMPA Writer of the Year.