Tomlin has agreed to fill in for his quarterback in putting on a three-day youth football camp that will be held next month at a suburban Pittsburgh high school.
Roethlisberger was accused of sexually assaulting a 20-year-old college student in Milledgeville, Ga., in March. Although he was not charged, NFL commissioner Roger Goodell suspended the two-time Super Bowl champion six games for violating the league's personal conduct policy.
Formerly known as the Ben Roethlisberger Football Camp, the camp is now being called the Coach Tomlin Football Camp, and will be held June 21-23 at Mars Area High School. The camp, run by ProCamps Worldwide, is open to youngsters between the ages of 7 and 14.
ProCamps spokeswoman Julie Roberts said the company worked together with the other parties involved to make the change from Roethlisberger to Tomlin.
Mike Norton, a spokesman for title sponsor Old Spice's sports-related programs, said ProCamps was responsible for selecting the players and coaches involved in all its camps.
In addition to Old Spice, the camp has 20 sponsors or partners, including two presenting sponsors, Highmark Blue Cross Blue Shield and Bowser, a Pittsburgh car dealership. The camp lists 17 other corporations or businesses as partners, including Outback Steakhouse, McDonald's, Bridgestone, Pizza Hut, Verizon Wireless, Fifth Third Bank, Fairfield Inn, Nike, the Pittsburgh Post-Gazette and KDKA-TV.
"We had nothing to do with the name change," said Aaron Billger, a Highmark spokesman. "We are sponsors of programs that focus on kids and kids' health ... and this program is about getting young people outside and active."
It is uncertain if any of the corporate or business sponsors threatened to pull out if Roethlisberger continued to run the camp, but there were concerns about being linked to a camp headed by him.
Roethlisberger was ordered by the NFL to undergo an evaluation, and he is currently barred from attending any team activities and offseason practices.
"At the request of Ben Roethlisberger, I have agreed to host this year's Youth Football Camp," Tomlin said in a statement given to The Associated Press. "Ben has expressed his hopes that this outstanding community program can continue despite his absence as he addresses issues regarding his personal life. The camp already has a significant number of kids signed up who are expecting a great experience, and both Ben and I want to make sure they are not disappointed.
"Helping children understand and enjoy the game of football has been a passion of mine for many years. I look forward to this opportunity to use football to teach important life lessons to all the kids in attendance."
Campers are promised nine hours of football instruction, a T-shirt and a team photo signed by Tomlin. Nearly 500 youngsters attended last year, the camp's second year of existence.
It is uncommon for NFL coaches to stage such youth camps because they take place during what normally is their vacation period, between the time when voluntary offseason practices end and training camp begins.