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Olympics 2010: the gear that's winning

 

Can Head sell more skis because of Lindsey Vonn and Bode Miller? The answer is yes���in Europe, at least. Americans���unless they���re avid racers���are typically unswayed by who skis what on the World Cup. Europeans, by contrast, are keenly aware. But the Olympics are different, and even in America, it can���t hurt Head to have all those Head skis and boots on the podium.

When a top racer switches gear sponsors, as Vonn did, going from Rossignol to Head last year, it���s big news���and often big money, with six-figure endorsement contracts for the superstars. ���Victory schedules������performance bonuses tied to results���can push the payoffs even higher. A good Olympics can cost your brand a fortune.

Manufacturers take big risks betting on who they think will perform and what they���re worth. So, which companies stand to gain the biggest marketing boost from these Winter Games? Atomic came on strong yesterday, with an all-Atomic podium that brought their total to eight medals so far. But Head, with Vonn and Miller raking in the medals, remains on top, with eight.  Rossi has five medals; Stockli has three. Here���s a look at the Olympic podium results so far by manufacturer. 

 

Event

Gold (skis/boots)

Silver (skis/boots)

Bronze (skis/boots)


Women���s Downhill

Linsey Vonn (USA)
Head
Head

Julia Mancuso (USA)
Rossignol
Lange

Elisabeth Goergl (AUT)
Head
Head


Women���s Super G

Andrea Fischbacher (AUT)
Atomic
Atomic

Tina Maze (SLO)
Stoeckli
Lange

Lindsey Vonn (USA)
Head
Head


Women���s Super Combined

Maria Riesch (GER)
Head
Lange

Julia Mancuso (USA)
Rossignol
Lange

Anja Paerson (SWE)
Head
Head boots


Men���s Downhill

Didier Defago (SUI)
Rossignol
Lange

Aksel Lund Svindal (NOR)
Atomic
Atomic

Bode Miller (USA)
Head
Head


Men���s Super G

Aksel Lund Svindal (NOR)
Atomic
Atomic

Bode Miller (USA)
Head
Head

Andrew Weibrecht (USA)
Rossignol
Rossignol


Men���s Super Combined

Bode Miller (USA)
Head
Head

Ivica Kostelic (CRO)
Fischer
Fischer

Silvan Zurbriggen (SUI)
Rossignol
Lange


Women���s Moguls

Hannah Kearney (USA)
Volkl

Jennifer Heil (USA)
Hart

Shannon Bahrke (USA)
Moment


Men���s Moguls

Alexandre Bilodeau (CAN)
Hart

Dale Begg-Smith (AUS)

Bryon Wilson (USA)
Hart


Men���s Ski Cross

Michael Schmid (SUI)
Stockli

Andreas Matt (AUT)
Solomon

Audun Groenvold (NOR)
Stockli


Women���s Ski Cross

 

 

 


Men���s GS

Carlo Janka (SUI)
Atomic
Atomic

 Kjetil Jansrud (NOR)
Atomic
Atomic

Aksel Lund Svindal (NOR)
Atomic
Atomic


Men���s Slalom

 

 

 


Women���s GS

 

 

 


Women���s Slalom