'Googled'

" Google is the number one search engine in the world taking in 22 billion dollars in revenue more than two thirds of all US newspaper ad revenue. Created by too ambitious 25 girls in the California garage. Google is now giving traditional media definitely giving it a run for its money here to tell us. More about the phenomenon that is Google how it changed the way we -- live is Cadillac is columnist for the New Yorker. He's an author of a new book out it's called. Google at the end of the world as we -- welcome welcome and good to have you here -- so what's what's the story with the title -- the that -- the end of the world as we know why that title Google."

" The world was from Google we don't search for information on Google and if you said in your introduction. They're constantly bumping up against traditional media businesses who steel group who they feel threatened by who. The end of the world as we know it really represents the facts of the world was different the Internet and Google has changed the world for traditional media. Yeah -- was over you."

" Unprecedented access to going to Google and talk to the founders Sergey and Larry Page on what what did you learn that we didn't know before."

" Well I think I -- a number of things have trying to look at why are they so -- so what's the key to their renovation and you sign of things like giving. Everyone every engineer at 20% of the time toward any project of victories is very important is it liberation is in the sense of freedom. Those who have learned is how come two guys who were 25 when they started this company 35 today. How come has such clarity of thought to know. For instance that that the important thing is building trust. Of our usage I have to answer on the home -- not gonna -- that on page -- northwest Atlanta them. Trapped in an opinion Google cul-de-sac."

" They gonna do search and chase them off to -- I've always been curious about those two because yeah I mean they're obviously that they're overloaded now. Brilliant people but you've got to know them. Are they are that the typical kind of computer -- computer -- they spent I had that you didn't have to."

" I would say do they they spent too much time staring at a computer screen. And not it as much time as they might talk to people when you also said that when you're talking to them. And you're sort of interacting with them how to they act but Larry Larry Page one of the co founders tends to look -- when he talks you through this it's kind of like since. We couldn't do very many TV shows -- Sergey the little I mean he healed he's a little more affable these -- has more decency -- But he tends to come in late to meetings and roller blades and we've you know it was still sweating from his gym work so that real characters. There than usual people and Larry Page -- was once asked what's the most important thing is that important. What's most important thing the government United States could do anything colonize Mars."

" Pretty I guess is that sort of strange unique free -- thinking that that has prince propelled Google to where it is today."

" They're also brilliant and and Google is brewing company what's the next chapter for global. Well that challenge that challenged by governments here and around the world who worried about concentration power. We're about copyright issues -- about privacy issues because of big issues -- and the Pacific cook got competition their ten years old. And as you get to be old as Microsoft's. You tend to slow down and you lose some events people who look for instead of."

" So the challenge did you get a sense what their biggest terrorist survey and and Larry."

" They worry about becoming complacent and so and smugly self satisfied that select the type of guys that would become complacent they would -- the dangerous -- engineers."

" Good question or write the book it's called Google the end of the world as we know it as -- know excuse me good to have you can -- me."