GM Puts Its Mouthpiece Where Its Money Is

" Good afternoon I'm -- gas to automotive editor Fox News that common stocks car for a live. From the Monticello motor club to this out private motor club. In upstate New York about an hour and a half from Manhattan -- shot to center before reduce the Cadillac CTS sport wedding review a couple of weeks ago. And now we're through Lambert being might be familiar with the track so the pretty cool going on here today may may seem General Motors. Recent advertising campaign made a NASCAR win we'll -- we actually decided to put. Their money where their mouth is check this out -- the parking lot. We gotta go to CT SB's governor and 56 horsepower supercharged V8. Cadillac claims it's the best sports car in the world -- their best sports sedan new world. So what they did was Bob Lutz went out there he said hey look if you got a car you wanna bring it here you won a race against me. We're gonna do that now they did that earlier today just let the CT SB did you all comers there was -- BM WM three. And five and Audi -- showed up to take on the challenge we talked about -- a little earlier now remembers -- the best car win. And of the best man won or not but it's a little bomb -- a say they're gonna have more coming up after that."

" Challenge was me the best car window through looks at the time clock it did. But not the one you're -- will -- place that I needed an age related handicap of 12. 12 per lap for every year over 77 that would give me seven seconds I did. Two feet -- I did it to 55 minus revenues. Would be 248. Which would be the winning time -- to -- where the I would event that would have tied the winner but hey."

" And I'm happy with myself -- The fact that I don't do it's it's -- once every thirty years and and and yes I I have to consider my agent I think it and under three minute time Lewis and I'm very satisfied with the five -- 56 source for hours and then you said this is the fastest best horses in the world it is. It is unquestionably I think we just proved it again today. And is the only one. That's engineered."

" To be able to take it out of the showroom and onto the track don't change brake pads. Don't and a bunch of cool news and don't don't don't change don't put racing Tony is an angled slope to the wheels. You could take this thing out of the showroom and onto the track like this and Hamlet for hours and hours until you run out of fuel. I just don't think any other performance sedan can make that statement is that kind of performance enough to win over a BMW guy or Mercedes Angie it. Management let's say out of a hundred. If it causes twenty or thirty of them to think about their next purchase we minority consider that a victory. You know this is a big we don't want a convertible olive in this business out there for all of -- big marketing win for -- that thing and I would say silicon you know. It was all viral we didn't take any we didn't by any television. This event really didn't cost very much and and yet the the flow of information a lot of positive information for satellite pictures. Well worth the small -- that we spent you know we can't get away from most U mainstream advertising -- about fuel economy that's sort of this performance the way sell a card America or does that sell well it's it's -- I'm. As as the -- to vegetarianism. Increases. The stores start devoting more and more space to vegetables and fruits but the meat cutter doesn't go away. And there'll always be people who will pay more money. For a high performance current. And over time the nature of high performance. Will change a car like this in ten years will probably partly battery powered that will be a strong hybrid will. Get a lot of its power from drawing down the battery on acceleration. So the technology will change but the desire on the part of some people to -- that is especially capable and potent. It's just like it's the same thing as people who spend exorbitant men who spends like fifteen or 20000 dollars. And so I'm high performance was mechanical wristwatch which doesn't -- time any better than a thirty dollar swatch. But yet. Do you enjoy it because you you know its capability."

" Do you think for GM released this is the end of this year that the next generation will be a hybrid plug in electric that's sort of things is the last I'm -- 556 horsepower V8 going into a new car for you guys. May you wouldn't forecast that. And -- suit believe that there will be a growing trend to high performance high performance hybrids I was talking your friend Eric Fister the other day he's got a couple of plug in sports sedans coming out. I mean are we made this your performance version of the volt volt SS convergence."

" Decentralized where would I would not. Discount that possibility really hit and I would not discount the possibility because. Then pulled -- architecture with the lithium ion batteries in the small engine. Gives us all kinds of possibilities. When we run the engine when we don't run it how hard we run it how fast we recharge the battery and so forth so. If we want to sacrifice a little bit. Of fuel efficiency in the interest of performance since do get over 200 miles per gallon what we can do that any time. This car's pretty fast you've got the two door coupe version coming out next year now we know this engines capable of over 600 horsepower community expect more horsepower in the coupe version. I think initially. The -- will be like this but you're quite right this is basically what this is basically the Corvette ZR one mention. -- tuned to 558. Horsepower. -- succeed. If and when the competitive environment dictates. We can easily dial it up to where the ZR one's aren't licences is at least another hundred hours program there which we can draw down on when needed it's kinda like having it in the bank. We don't need it Malibu what do we do. This vigorous start regularly again in -- yeah well but you know these things this cells and these are highly profitable vehicles it's just that. We can't sell as many as we'd like because we have to watch our overall. -- overall average fuel efficiency. But for the few people who are willing to pay more and hope we'll always be able to build things like this and the -- see a lot of companies like Bentley even going to you five and a great cars like this and we know that helps them with -- is that something that we can go -- infected we of the largest producer -- of the 85 compliant vehicles in the world. And our intent is to go a 100% he would be. Sold. And we just wish that there was more. Government support and and more movement dedicated national program towards cellulose sticky eighty -- and that we don't get into this argument of fuel or food. But cellulose it is made from those made from any. Carbon based waste which includes dead animals and you name it waste paper leaves sort of old newspapers and so on. And we could we could displace about 40% of imported oil -- the nation really got behind a serious CAD five."

" Program Iowa and you get back to Detroit to make some of that happened I'm just wondering jokes and they get a good New York to fly there you own the big that's a really long -- couldn't just landed here no good no the -- my -- a helicopter that the real question is why didn't bring the helicopter and."