Sweet Business

" It's good luck to them. -- back -- continues service series on the job hunt Californians are facing some tough times right now we know that. The Golden State shedding about 30000 jobs last month alone pushing the unemployment rate in that state well past 12%. -- there is one sector of the economy in California that's growing. Cupcakes. -- mess I've plotted -- live -- mill valley California north of San Francisco with more on the sugar frosted jobs machine. What -- they do it right Claudia."

" You know I -- this latest assignment at that -- right in the past few years gourmet -- have gone from. I'm trying to -- the mainstream for about three dollars these bite sized cakes -- an affordable luxury. They're handmade coming scores of -- person got lots of beautiful -- as well. Bill -- cupcakes are a lot cheaper than a high end cake as you can see -- a lot easier to pass around and you don't have to share and you know what. These cupcakes are a comfort food which can come in handy top time. What do you think bill pretty pretty tasty I. Immigrate I think you should put him in a FedEx package guys tomorrow right now -- with the staff after the show on Tuesday in general power -- who would have thought. You know. You're right you're right but -- we've seen examples in the past -- of niche market retailers like Krispy -- I -- one estimate sales rose nearly 9%. Last year. -- with the low prices in the high demand really helping these cupcake Hillary's rise we've got chain stores now light sprinkles an outlay bonds in New York. Having had dozens of locations in point hundreds of people in the antiques shops are doing well too here in -- Mill Valley where the frosting bait shop this morning it's holding its own against -- a lot of store. And the Baskin Robbins down the street in -- business here is going so well the owner is opening a second larger location. All told representing over a dozen jobs from the bakers to add drivers to the assistance and that's going to need more taxes for the local economy is going to -- part yeah. The small business --"

" Enjoyed job's -- job man I'm telling yeah. You mentioned some real high end gourmet retail shops I mean it is is the visit -- beyond that."

" You know in some cases they are look where you are -- New York the Ritz Carlton offers a very popular cupcake team for about 25 dollars. A lot of high and restaurants now have gourmet cupcakes on their menus. And fast food restaurants may be next by some reports Taco Bell. Plans to test market red velvet cupcake at some of their stores in Southern California."

" That's why they call a capitalist thank you Claudia -- out there. North of San Francisco there's a shop up the street you're right Scott magnolia bakery oh yeah started start like a dead -- twenty foot store down on the west village for years. I and they get some content of the stadium you know how much is it per -- cub I'm scared what kept -- your three dollars wow so when we have special days here in America's news in the we have birthdays -- celebrate we head across the street and I don't know how can no we're not going to just yet we're gonna stick with magnolia we're gonna buck up or three dollars and enjoy. That was every tasty by mound -- shoot."