'Paranormal Activity'

" Well -- I have the very Hollywood names of this weekend's number one movie couples retreat was. -- inexpensive promotional push that goes along what that but thanks to let me a buzz and word of mouth on the Internet so you. Paranormal activity already broke one box office record and it's being compared to another big hit you may remember. Shot for just peanuts ten years ago what was that the Blair Witch project I think -- Jill Dobson is here with details on that -- A little film making."

" A huge impact. That's right parents this may -- paranormal activity costs 15000. Dollars to make -- over the weekend it raked in seven million dollars at the box office at -- credited part of the success with letting consumers playing distribution than just a decent seats and reported -- the box office record. For a movie playing at fewer than 200 theaters. Well how does not mean Madison to give -- basket I haven't spent eleven -- that's all it really hasn't been exactly why FPR firms. Business -- they do. -- the city -- playing in college stands in doing midnight -- only and is serving getting -- based on their showing but it also was marketed as an experienced more than anything else the teller says people reacting to them and different scenes in the movie. Rather than the scenes themselves and it is a lot of online buzz including Twitter and then also on its website did something that we haven't seen very many times that the election which is that -- different viewers demand that this movie be shown in their hometown that's what let it says open in broader and broader audiences."

" My husband kept saying that's the kind of couples retreated to get instant. Blitzer I didn't buy that but this is being compared to other movies like the Blair Witch project I remember that -- out of the flashlight that's all they have the budget for."

" That's right that's right. And there they're the LA is looking terrified that I think I'm glad it's -- says this movie ticket to an animal activities to convince in the Blair -- page book playback. -- Blair -- 25000 dollars to make sure and a great day -- a 140. Million today it opened ten years ago when dozens of Blair Witch was marketed as being achieved story they didn't attend this that in terms of getting online buzz giving the young people talking about it. They did a lot of the same marketing strategies and looks like it's cannot."

" This time around I had no idea made that much money all right children anything you think want to do that."

" Couple thousand bucks make a multimillion dollar movie but."