Electrics and EcoBoost

" The technology that you guys are one of the leaders in his hybrid technology. I you've got a Ford Escape hybrid and the Ford Fusion hybrid as well as Mercury. Versions of both of those they're both class leading in fuel economy affecting the confusion is the fourth most fuel efficient vehicle overall. He'd much rather large and midsize sedan. One thing about these. From what I understand you really don't have the capacity to build about twenty to 25000. Of each of and from my readers of always hear people wanna buy -- can't get one they're just not there of the dealers don't have them the dealers don't get them. Why isn't forward how they're doing the 200000 unit. -- like Toyota with the Prius where's the bottleneck there is that the supply side or is that the demands that -- the people I'm just here from just. Happening can't get them in their -- markets mean. Do you need more battery technology do you need another piece of the technology that you just are enabled it. Get together and in quality right now or is there another reason why you know you're not building. A hundred to a thousand these type of vehicles. Part of our overall."

" Business and I think -- moments of our recent success is really trying to match our production to really does demand from customers. And where we are in terms of the hybrids today today's market. Can match you're right we hear queues of people unable to get the vehicles. We continue to try and improve the capacity just a little but some critical components the transactional. -- the batteries but we're pretty close end of the demand increases but we always do we'll try to meet customer needs."

" You clearly have the technology because you're you're you're really very fuel efficient why not me. Something that goes up directly against the -- fifty miles a gallon. You know large compact cars small midsize car that you I was gonna sell those higher volumes and why why go for these more top level. Vehicles people -- that transaction price around 30000 dollars."

" Well first fall thanks for the compliment when moving hard -- because we fully do you have that internal competency within four. And what were all about is ensuring that we have the demand. In about affordability. And we're doing lots of work on hybrid technology. We go from original escape to the fusion which is their second generation hybrid technology. We improve the cost by about 30%. To try to make it more affordable than people depressed position to know more affordably. Let's look into the future our next generation of hybrid and heard the discussion around them better technology. With him I -- and will help us improve that cost. But another 30% to its target were working. At that point well spread that technology across more vehicles morning plates in a particularly as you indicate smaller vehicles."

" When you think you'll be it would have lithium ion hybrid. We're looking at the end 2012 time frame which is when we. Go with our next generation -- technology they're also working on full electric vehicles are we start seeing them pretty soon fleet version of the transit connect late next year believe that's current and then a hybrid version of a -- and now which model that's going to be. Actually know we've indicated that the the full electric sedan will be in focus is -- in -- right. Right okay try to connect that's coming next year now again. These you have -- 150 miles warrantless. Would typically -- What kind of market penetration do you see for that in the next you know three or four years after comes out."

" I think that's really hard to Colin welcome all of your opinion depends a lot obviously not someone in senate since may go on to us and helping customers. Purchases vehicles. I thought -- transit connect those who was really the ideal vehicle for a pure electric. Because many of our small business owners should -- through you said vehicle. Prescribed routes day after day they come back to the same locations of charge will be easy. And that's -- that's why we chose that vehicle through purposely. To provide small business owners and commercial fleets the opportunity to have a really. Obviously the most extensive fuel efficiency energy efficiency you can find but the ideal application. Prescribed routes small miles per day charge people -- night."

" Now I get a lot of mail about this vehicle people are excited about this I don't know about the start to worry about the people write in. Usually -- malveaux starts with hey that's really cool around a small business I'd like to get that. And that by the time the mail and it's why don't they offer a diesel version. Now Ford doesn't offer these aversion that's in the United States or really in any of your light trucks right now you've got that super duty diesels coming out next year. Why not diesel now in the US as far as you might you forget cars let's just talk about my duty trucks the F 150s series pick up. As well as via transit connect."

" Well obviously the transit connect case and societal very successful launch vehicle when you're we do have diesels available. And we look at. The portions that we offer in terms of what's direct cost of ownership for our customers. And in the US market diesels obviously have a premium to gasoline engines. And with the mission requirements in the US market. Because of the the have to treatment system becomes really really costly to combine the existing cost premium diesel. More costly after treatment system it becomes costly. And so from a customer perspective. That initial price all the way and then to benefit that you pay apple for the lifetime of the vehicles in terms of fuel efficiency. Doesn't make sense. And customers are rational they'll make that choice and so from our perspective. Diesels -- are 115 and below. Transit connect concurrence don't make sense at this point what does make sense though it's legal -- Eco boost -- I guess we mentioned doesn't have that premium. And the have to treatment system can be lower cost you start approaching. The efficiency of the dissolution with the eco boost to its technology. And then the cost of owners."