Martha Stewart

" You don't want all the wonderful hallmark images I have my friend Martha Stewart and not one other one. Has -- Home Depot. Macy's yes KB home after awhile I even saw that even Costco dual dual. But Home Depot -- now Martha Stewart -- like this I just can't get my --"

" You don't know me personally because I have been a builder for my whole life a builder not a -- you have -- well not -- certainly have -- I do. I -- gardening. Tool belt and a gardening back I have and they saw a lot of gardening they don't and he I have a tool belt I have a tool chest that. You would -- so little organized site of course but I just -- what what got this thing. Well a Home Depot we we our Kmart contract is coming to an end at the end of January 2010. And we -- you replace it with something even bigger and better and were less environmentally in my. -- Kennedy contractors are neither party -- senator anymore and interest under contract has run out it has run its course that it's been a long and very very fruitful on a relationship."

" So on so now we're going to -- and I'm sorry that wasn't you saying -- just too low brow from."

" No way we wanted we wanted to have a fruitful. Future and we are going to have that with --"

" and pessimist so -- to -- what do you do what we you have that's Martha -- there."

" Well we're starting in January with a two reliving that means after -- furniture accessories and things for the outdoors that's when. It's a story like Home Depot sells a lot of outdoor things because starts in the south you know people are -- to decorate your ideas in -- says. And up moves north. -- also doing a whole lot of organizing home organizing closets drawers. Storage all kinds of things like that. And then as the year goes on we will be rolling out other categories which I'm not at liberty to talk about right yet but."

" We'll be back but it starts in the -- yes it does not win this debuts in what January 2010 so we're here you get right away so right it's about the winter that -- people thinking of this sort of stuff and went oh after furniture yet assures they said we start selling it in the southern Soares remember they have 2200 stores nationwide."

" And and we will have product and all 2200 stores were very. Very pleased with the work we've been doing we've been this has been under wraps for about a year now and -- have been working very very hard. You know -- Martha Stewart Living in you never come and visited us and them. I'm sort of like I want you to come visit us at come on your show you -- got to get it and I played it comes to our to our workshops and -- design studios because. We have quite an operation going have creative people -- it is -- and then -- people are very intimidating our very intense no because it's like -- well that's -- that you I don't. Yeah you're right aren't vice city is like a ferry that is like going to Pixar you know for cartoons but this is an -- that. This is for -- product design and development. And it's like a wonderland there our kitchens -- have a little -- on the way."

" Well you can all -- straight -- of the USQ a little bit about what's fueling this and -- using your timing. Is that's a pretty good given the fact the economy does appear to be and -- to that. We've seen in retail sales we saw an industrial production numbers -- more more numbers that are showing. We're common back."

" The consumer coming back the consumer is inching back slowly. Buying at first very important items for the home the things that are indispensable things that they need to sheets -- towels. At -- our business in the soft goods is very good -- in the house wearers it's very good. So and we're very pleased with the performance but we are offering hundreds and hundreds actually thousands of spews at Macy's -- Martha branded stuff. That makes the home a more beautiful useful practical place."

" You know you'll oriented and we talk about this before that. You know the Martha Stewart ran as an iconic brand worldwide and and a lot of people -- this is -- terror associated with -- crisis. You've tried to disavow people that notion some wondering -- time when we're also very dollar conscious look at what went on to a -- association or not. But the people say -- I love Martha Stewart."

" In. People love our merchandise they trusted to use it they know how good it is. And we expect to have a very high quality merchandise at The Home Depot. -- and I am I am. Look at everything I really do and -- And I -- I keep encouraging. Not only my team but also The Home Depot team to make sure that everything we put out. Under our brand is going to be of the highest quality and the most useful. Beautiful kinda stuff. So on that --"

" Home Depot itself trying to we couldn't and you can't talk about finance particulars nor -- right -- the stringent. There are still many wonder in the sense of community whether you're gonna get even a minimal bang for the buck out of this up front. Having said that though that -- Home Depot itself is coming after some tough times it's dramatically improve it."

" They have -- what do you see happening well they. Have 50% of their customers are women."

" What they really sell or use this I think it's actually 49% I find that plays very intimidated -- you do real it -- do yourself not at all I was still. The people I just I had with the -- the L article lets on and around the good guys something what kind of Randall Terry I had no idea would love about both that interest me a lot and I I Jews soul many different projects all the time around my property. I live on a farm where were at Home -- all the time. Realize we're paint that would be a media events possibly you look did you see me -- there I made I saw you then I would say hey mark I can't partners jurors heard heard of Kurds really interesting -- well here's some."

" I want you to address you never want -- president had that summit with. That the professor who got kicked you know arrested outside his house trying to get -- here's some of their. Yes and -- original table this -- is Martha was. We have -- as this is the original table of -- use at Home Depot table I called it cheesy -- and on the founder of Home Depot found out about that and it was and it's easy table. But apparently after they were to have their drink a beer together -- oh yeah and that president. Apparently was watching his show because they switched to the rounds version. But that's a segment on -- some of the stuff could give people the present -- unknown if you're watching them site. Of being a little cheesy you're you're you're you wanna just -- out people that --"

" people. By all kinds of things at Home Depot -- very good tools yet they buy and we're there to enhance. The store to keep women especially -- I hopeful hope mint -- Longer in the stores. -- buying more things in the stores. And that's what were able to do an really good way people come to that we'll come to the stores because we're there. And other going to be looking for are kind of -- it's. And and I just very excited about it and I can't I can't wait -- these are these are areas that I haven't been able to manufacturing before and choose create and design -- And now we're going to be able to do a lot of stuff we haven't done yet. This expands our business units and we're looking for that for the future to defensiveness look forward to Saturday Texans did turn out okay -- very good things -- Martha Stewart."