Mr. Zoom Zoom

" Jim O'Sullivan is the CEO and president of Mazda North America thanks for having -- Mazda raceway Laguna -- carried by the end here but it's good stuff there were checking out the 30 lineup of cars from Gaza again as we mentioned before. This is your first year another -- moved away from. Controlling interest in the company essentially and they -- back to being a fully independent company for the most."

" You have been in the -- time Bob certainly for a still larger shareholder got great cooperation with them doing a whole bunch those still on our dealer protection Bart trains. But still it's great to be out here today -- point ten miles fantastic you know with the economy being as difficult this it has been a lot of manufacturers to cut back product development we have not. It's a big name. But it's actually a small company comparatively to some of the majors lot of challenges coming up in the automotive industry -- specifically carbon emissions. And fuel economy how do you approach that. Given the size of your company India not limited resources but less resource outlook for the display mean -- basically the footprint that we sell across the globe not only here United States North America is relatively fuel efficient. Hello carbon to begin -- So all of the administrative stuff that we see legislation go imported from militant targets will be. We're certainly going to be able to be -- I mean obviously it's gonna be challenging for everybody but obviously you good good technology. We've got good our need to basically deliver that Torre talked about publicly that we're gonna -- fuel economy by 30% between fifteen. True power train engines transmissions that lightweight materials nor vehicles horses help. And who got a very good plan now right now you don't really have any homegrown hybrids and your lineup. That's something every company's gonna need at least some of to meet these new fuel economy standards is mosque -- to do that yourself -- have to partner with somebody else to get that technology as well as you heard today obviously we're doing a whole bunch of stuff on cartridge here. From Austin there's a little -- the story of where we're going on. -- gasoline fuel economy to diesel oil diesel holds a fuel economy to hybrid lol. There were working on -- next kind of generation of working out relative to electric drive HUV and things of that nature so. We've got an overall plan. We're strong enough to be able to do of the certainly got a good relationship before -- so certainly what did. Work with someone on certain heart temperaments the technical presentation we heard earlier did focus a lot on Mazda is diesel technology that's really more at least now for Europe. And Asia window we see that start come into the US market are doing what really help us on the consumer you have to tell me that customers have to tell us we think are strong enough demand for us deal to do that. Honestly believe our. In Europe right now. Volkswagen's doing pretty well with the judges -- investors -- with the cash for clunkers might be wrong and is that an incentive to make me move towards were always take a look at what competitors do and obviously if you know Volkswagen continues to have successful that. We'll definitely have to take a look at definite right now our priority is launching the on the Mazda three. Must be three -- 67 and -- 69 -- lineup until Hamas the lusty -- just coming out today your detractors the official launch let's see a lot of Mazda -- on the road already does that mean your expectations are -- themselves we're doing very well plus three as we anticipated -- the launch even consider the industry being held -- much as it is. The acceptance of the new car partial consideration Virginians parts fantastic -- your lineup goes from compact car the Mazda three -- I guess you call full size crossover with the CX nine truck where do you see the -- going in the next couple years didn't get a smaller cars bigger cars were removed and well certainly obviously we're focusing on -- three refresh -- the six were continuing the law actually launch the -- really under twelve months ago. 67 refresh CX nine so were were focusing on those vehicles right now Lawler sports cars. Mazda five for example terrific news there record sales numbers in the month of July. House are gonna make our a lot of even stronger we're looking -- activities are segments before right now we're focusing on what we've got a sure thing the most pleasant very unique. Car for you there really are a number of other -- like -- in the US market yet although it is -- some other companies are thinking of bringing similar cars from -- here now. What did you do to capitalize on that car for at the moment."

" Well it for us it's you know it's been a very successful launch were the only one in what's considered the space wagon segment in Europe is were lost five. It's categorized we're the only one the United States right now the legitimate cells they space -- type vehicle which is Hamas the five. We anticipate that competition will comment. We are capitalizing on it out consumers are obviously purchasing new vehicle we ought to record July best July we ever had. Hamas the five were continue to see good momentum. And are increasing awareness of the kind of product and I think we'll reconsider more so than ever before."

" The others focus of some of the technology. Information we got today is on hydrogen something laws has been looking at. For quite some time now unlike GM and Toyota which are looking at fuel cell use for hydrogen usually burn in the engine infecting your unique. -- How is this working out there is this something we can. -- that we see on the run and you have some on the road isn't test leasing programs but if the infrastructure comes to -- how quickly can get that on the road and what sort of price point."

" Well you said the key thing -- C infrastructure -- infrastructure take to -- place them in the rotary engine is perfect for hard. Did you test drove the vehicle today you can drive on hydrogen even while you're driving the view we could switch very easy gasoline. So what's hydrogen electric and gas when combined. Once he had the structure get some place and how quickly that it's some place we'll turn rather not do we want to develop something like this further for many -- mass market."

" The one model of it amounts to five version of it is similar to the Chevy all the way it works it's a series hybrid he -- does not plug and so you don't get that extended range. Of electrical power Abu dis similar set up is that a hybrid direction you might go in and you're more mainstream hybrids."

" Well we're taking a look at what's going on across the street in my hybrid remember focus right now is on gasoline -- focuses on diesel. We're doing a lot of things and technology at its leading edge which I think you heard little about today. And we're looking obviously where the market will be going so certainly we can further hone our resources through the particular rethink your growth will be you know causes you injury. RX eight. Mazda Miata with all these new restrictions out there in the marketplace people kind of thing that performance is gonna go away do you disagree with that I disagree that because I think this technology is gonna continue -- You know we're not gonna go in the segments or do things unless we can look resumes in our products. We would not done across are like 67 or six night if you could not from the resumes and pulled out of MX five Miata global missiles -- turn everything we do. As a result of that we still think that there's a very very high demand for performance type vehicles were talking to zeroes sixty. Great drive dynamics great style and great value. And that's Hamas delivers -- stuff could zoom zoom for longer than some marketing campaigns I guess that's working for him well because we -- so -- are sold through DNA when. When I go to Japan and -- in the engineering department I -- talking -- that's -- zoom -- enough. When I see designers and talk to designers they tell me we've got to work on this it's not quite -- enough so it's part of our DNA it's not scenario Tyson slocum. It's who we are what were present is that part of the the point interview. Are reasons enough absolutely absolutely hate your camera zooms -- this is where dollars to our home away from home."