Security Watch

" Now in her that we talk about security stories -- the field but this story hopefully this -- because. Online ads in Christopher -- to fly from Los Angeles Los Angeles -- after the security expert. Website for 11 -- spyware dot com for all ones -- come Christopher. -- It and the way we. Just whatever it is we're gonna talk some security stuff the second but the story that it won't throw out there which I thought was really fascinating this week about the future one line. And feel for jumping crisper just this idea now because this has a lot of implications -- what people click. And being a security problem for people because it blows all kinds of malicious software on your computer everything. But a new study out this week showing that in fact yes -- adults as we think -- you just simply by looking at them. We're actually -- this information. I mean sort of surprising we just not. Visualizing just casting aside just because you're clicking -- hurt -- they're absorbing. -- and people were searching more and more like those products you know for ads and."

" One example lake you know I'm not a huge talker reader but I know that HBO average has -- darker and -- never clicked on a single one of those ads I think that people don't give. Display -- enough credit and they feel this cost per click model means that he's not clicking on the you're not you know be exposed to information but no way. I mean I can off the top of my head I can mean display advertisers who I've seen who had never heard from -- that can be but it's it's right on the problems."

" That's gonna -- more intrusive overtime because consumers usually tune them you don't see them anymore I mean I think it's frightening I -- Google has advertising on their site I -- know it because I don't. -- even able to write sites yes things because even look at see what's highlighted its direct searchers if you don't even see those ads and we think that's -- you look at it -- So important because. Search that's part created a good -- percent."

" Both sides on of the ball then I was an -- that display ads have always been useful I think -- brand building as you said like he notices. HBO. Adam -- even though he's not clicking try I think it's just it's very -- you know display is pilot for building a brand and you know they did the click through ads they're more about a call to action -- trying to really sell a specific product right now."

" I think rightly point where it doesn't need to be that he could mean some people think that's have to get super -- different youthful. I don't think so I mean I think. The pricing can kind of adjust and then. If the pricing goes down on these that -- and that you know having to make more money and get more entries but I think it's too early to say right. --"

" Yeah and I think as you just saying million came into the accident popped up in your face -- you know it's blinking and it's really gonna idiocy here you know those. And it does add they're kind of going the way people have blockers people. The more sophisticated that their little bits. Nervous about ads like that naturally right so. I think we're seeing those things go away and yes so always be those ads and you might click them and you might even get a Trojan but -- again you know. It's constantly evolving and people are getting smarter about how to defend themselves."

" Its -- even chat rooms -- Workers' -- the advantage the most the ones of the dancing people look back at us. Oh my god bit and I agree that although some of these ads -- gone to great effect we saw the apple one right -- on the front page of the New York Times with. We Jon Huntsman and he's climbing a latter doing something on the other side of -- across. There's an -- hair replacement now the other side of the screen there was an application which shows that are that great ads that entertain. On consumers will go for consumers like advertising because they wanna buy things in nature -- they wanna be. -- what it is supply right on these don't like. That advertising which is what we've been held captive and that's really different and -- versus knowing which innovating Austin. You pilgrim you -- that -- doing people gun at me regret. What is the -- now let's watch people on the Tebow and the -- and wanting to catch the -- Al-Qaeda and I don't I think that shows up in the analytics to their -- to send that information I will do that I'll find out there ever any new iPhone apps that -- mentioned in an -- commercial -- you know. Christopher tell us about 41 411 of spyware dot com what you guys do their cause we're gonna talk about some security stuff here and whatever one way but if you."

" Okay well -- they're excited it's pretty specific I show people how to move the latest viruses and trojans and any other sort of you know battling yourself. So off recommended software and then I'll also just talk about manual removal instructions and into the blog format. We get lots of great comments let readers love. -- about how they removed it by a sense because in addition to constantly morphing so it's really helpful that we get all this really great feedback about. How people specifically I would have you know that pop up window."

" And ultimately that's actually but it isn't a -- health. Yeah again looking guys that Christmas and a -- that I was the technique has -- security because that I had to go -- in. More through ridiculous amounts of content to try to find -- ways to remove a specific Trojan and it's easy to. And I'm sure it's -- really. Country finalists here you know viruses keep popping up people -- and the fine if I want my -- Christopher's. In terms of that that you recommend a lot of people out there there's. A free software is good enough you don't need premium security now you know. What do you think right now based on the latest threats he really need to answer unions."

" I think he should be laying software like for instance I recommend spyware doctor because it's a paid service. And Yeltsin gets the platelets that right. But then I also really like malaise and hang mallet ISI now invites and -- now -- because. It will actually prevent bad weather for starting you know like it sees process season it stopped it and so that's actually free software -- So again I think it's best to kind of be. You know over and defend yourself right -- a little aggressive and to run multiple. Soft."

" Backing up locally in -- online and play that's what exactly exactly -- one Ireland you constantly I really feel like. You know I have all this anti that where it's almost worse than having it that -- because my computers slows down from Matt waters and I'll I'll take the virus yeah. Yeah are there specific operate you've seen where you of this software is quicker and better faster stronger from that."

" Well you know again it goes back to laying because you can run it really simple anti you know battle with software but it's. Maybe the database isn't that -- deep you know so it's not gonna catch all the threats. All right maybe it doesn't have triple -- act you know maybe get its not gonna block something from running its only gonna catch it if it's RD running. -- you know I guess -- off plant diseases that -- put up with the sluggish Spiezio getting get extra ram right."

" Yeah I was Hussein you know it developers should be paying attention because it seems to -- a place where there's there's definitely need in the market I want it to mean maybe the White House. Maybe the Transportation Department. Maybe the FTC's this week this effort should have used them this advice because the that was unbelievable right. Holdings."

" That we'll all -- really interesting. Was that you know I was reading about and they -- saying that the scale of the attack was a little bit low -- They used I think 50000. Men computers you know and their zombie network -- attacking these sites and these botnets you know of zombie computers go out to millions of computer so people -- a little concerned that the government sites were taken down by. Was a relatively small. Amounts of ammo."

" This was unbelievable because when you look on these web sites. I was blown away with the transportation -- it looks like it was built in like 1997. But closing it geocities. In the cities of government right I mean and you know people were including President Obama for. Wanting to pick a cyber czar. Exactly what we want him yeah let's hear the -- weeks ago back under the America. He's that he afterward which is basically you can go with that I use it and he agency's spending from. -- project that. With Leo that these tax dollar goes -- you. Guys and I think that's. Where we're -- the because. I think that the -- and love them hate them you see that they care about. The networks they care about -- how -- down -- you'll actually get in and he's speaking out about it."

" Yeah. Critical infrastructure -- this this -- between the highways and you know what more people were handed right now on their computers to get work or do you work. In the -- and on the roads subways and buses. And we treat it as a critical infrastructure that is easily subject to attack it's going to be. You know subject to bring down American commerce. You go after the head to go after anything New Hampshire Chris -- businesses have more sophisticated network setup and what we have what we saw this week at the federal."

" It right. William you're right again I mean as you just saying it's like people protect the highly because it's such tangible thing right that you see it in your face that's very clear. As a possible. And you're gonna hit it in other -- travel. But I mean the end at this point is electricity in -- who doesn't depend on the Internet for communications. And Sally you're absolutely right it's kind of and that it's very cultural right again it's like one -- in -- your face and the other thing is still sort of intangible so people are still. You know. They don't wanna fix it till it actually broken which of course is very dangerous."

" We saw this week of course was how easy it is to predict Social Security numbers. If you've been asked to pick the five you know five letter five number based on where you're living. You know forgetting all that forgetting the Social Security numbers stuff and Chris for office you first I mean yeah. Identity theft in this country. Are we relying so much on the success of security number as a means of protection and another guy from lifeline he just throws his Social Security number out there anymore I mean. Is it isn't gonna we've been relying on our Social Security number at all anymore."

" Well I mean. The matter of fact is that businesses do a lot and it full line the identification rightists like if you apply for credit you apply for loan of anything. That's the gonna ask people. So then it just comes down to how do you protect that and it may be huge highlight fly out alive you did -- really obvious things Larry gets. The fraud alert with your credit card would just read you check your statement every time he gets and then make sure there's not like. A machine gun from Catholics Downey you know that you've got -- found. And and you shred all your seats that that's about all you can do I think in most credit cards I think are very understanding you know if you get back to them quick enough about the weird charged. And usually investigators shut down your card for you."

" Security was never yet when I was designed you know it's almost thinking when he for centuries and somehow personally connected. I don't I was in college now opposes such critical time to get your -- tonight it was myself -- you look at look at Social Security numbers -- world is that there aren't you imagine that today and you don't need a better system were trying to -- on and we get away from the forty's ink technology now actually that's actually the key problem here it's not just that you know in that. -- He actually protect the entire. Predicted the earth. Like 9% accuracy the second thing is it. We're you know another high and now those last four does the more random you -- that are hard again. So -- the ones you couldn't crack the bathroom -- and you guys like numbers put up right digit. Code is not on crackle on any more difficult for us senator it's like five seconds doing. If -- look at Obama driver's license and click. Whatever happens. Your credit card out there to what Christopher barrios silently don't wanna say thanks for shows afternoon and it tells me absolutely tell us again what that we can find it 411. Spyware dot com."

" Will flow on that's flat out comments add remove all the latest viruses so I'd love -- guys to check it out but hopefully you know you don't need to in the near future."

" And is as always thanks for joining us on this Friday afternoon have a great weekend. Thanks for having have a great weekend militant. With the satellite crashed in there the last minute."