Security Watch

" Now in her that we talk about security stories here's the field but the sanctuary -- in this pool because. Online ads in Christopher -- live from Los Angeles Los Angeles -- this afternoon -- security expert. Website for 11 -- spyware dot com for all ones -- come Christopher. And it. -- Just -- is we're gonna talk some security stuff the second but the story that it won't throw out there which I thought was really fascinating this week about the future one line. And feel for John -- just this idea now because this has a lot of implications -- what people click. And being a security problem for people because at -- all kinds of malicious software on your computer everything. But a new study out this week showing that in fact yes ads adults as we think -- just simply by looking at them. We're actually speaking in this information. I mean sort of surprising does not. Visualizing just casting aside just because you're clicking -- hurt him there absorbing. That people were searching more and more like those products you know for ads and."

" One example lake you know I'm not a huge -- reader but I know that HBO average has -- darker and I've never clicked on a single one of those ads I think that people don't give. Display -- enough credit -- that they feel this cost per click model means that he's not clicking on the you're not you know being exposed to information but no -- I mean I can off the top of my head I can mean display advertisers who I've seen who I've never heard from that -- but it's it's right on the --"

" That's gonna -- more intrusive overtime because consumers usually tune them you don't see them anymore -- I think it's frightening I -- Google has advertising on their site but I wouldn't know it because I don't. -- even able to write sites yes things because even look at see what's highlighted its direct searchers if you don't even see those ads and we think that's -- you look at it -- act. -- so important because it. Search -- created a good -- percent."

" Both sides on of the -- then I was an -- that display ads have always been useful I think -- brand building as you said like he notices. HBO. Adam -- even though he's not clicking try I think it's just it's very -- you know display is pilot for the building a brand and you know they did the click through ads they're more about a call to action you're trying to really sell a specific product right now."

" I think rightly point where it doesn't need to be that he could mean some people think that's have to get super -- different youthful. I don't think so I mean I think. The pricing and kind of adjust and then. If the pricing goes down on these -- and -- you know having to make more money we'll get more entries but I think it's too early to say -- So does that mean we're not -- as ones that flash on the screen and no interfaces and a flight around it seemed like it yet your eyeballs around the -- this -- and his next billion dollars is coming from display advertising he wants that or he wants that business -- Leo Christopher talk about the planet you know actually clicking on some of these militias that really causes a lot of problems for people right."

" Yeah and I think as you just saying million -- into the accident popped up in your -- you know it's blinking and it's really gonna idiocy here you know those. And it does add they're kind of going -- people have block -- people the more sophisticated there is their little bits. Nervous about ads like that naturally right so. I think we're seeing those things go away and yes so -- always be those ads and you might click them and you might even get a Trojan but -- again you know. It's constantly evolving people are getting smarter about how to defend themselves."

" even chat -- the end. Workers' -- the -- that -- the most of the ones of the dancing people look back at his. Oh my god -- and I agree that although some of these ads -- gone to great effect we saw the apple one right now on the front page of the New York Times with. With John Hodgman and he's climbing a ladder doing something on the other side of -- across. There's little ball with a hair replacement on the other side of the screen there was an application which shows that are that great ads that entertain. On consumers will go for consumers like advertising because they wanna buy -- nature they wanna be. Your what it is -- spot right they just don't like. That advertising which is what -- been held captive and that's really different you know -- versus knowing which innovating Austin. You pilgrim you -- and doing people gun at me regret. What is the -- now let's watch people on the -- and -- we want things to catch the -- Al-Qaeda and I -- I think that shows up in the analytics to -- to -- that information I will -- that I'll find out if there ever any new iPhone -- that -- mentioned -- you know. Christopher tell us about 41 411 of spyware dot com what you guys do -- because we're gonna talk about some security stuff here and whatever one way but -- you."

" Okay well -- they're excited it's pretty specific I show people how to -- the latest viruses and trojans and any other sort of you know battling yourself. So off recommended software and then I'll also just talk about manual removal instructions entry into the blog format. We get lots of great comments -- readers -- How about how they remove -- bias and because -- constantly morphing so it's really helpful that we get all this really great feedback about. How people specifically that would have you know that pop up window."

" And ultimately that's actually but it isn't a -- yeah. Yeah again looking guys that Christmas and I -- and I was the technique has -- security because that I had to go loans in. -- through ridiculous amounts of content to try to find exactly the ways to remove a specific Trojan and it's easy to. And I'm sure you -- it. Country -- here you know viruses keep popping up people Google and a fine if I want my -- Christopher's. In terms of that that you recommend a lot of people out there -- free software is good enough you don't need premium security -- you know. What do you think right now based on the latest threats he really need -- certain unions --"

" I think he should be laying software like for instance I recommend. -- doctor because it's a paid service. And he also gets the -- with that right. But then I also really like -- anti mallet ISI now invites and -- because. It will actually prevents bad weather for starting you know like it sees process season it stopped it and so that's actually free soft flat -- So again I think it's best -- kind of be. You know over and defend yourself right -- a little aggressive and to run multiple. Soft."

" Backing up locally in backing up -- and play that's what exactly exactly -- Ireland -- constantly I really feel like. You know I have all this anti that where it's almost worse than having of that where because my computers slows down and Matt waters I'll I'll take the virus yeah. -- yeah are there specific operate you've seen where you of this software is quicker and better faster stronger from that."

" Well you know again it goes back to laying because you can run a really simple anti you know -- software but it's. May -- the database isn't that -- deep you know so it's not gonna catch all the threats. All right maybe it doesn't have triple -- act you know may -- it's not gonna block something from running its only gonna catch it if it's already running. Sell you know I guess -- off plant diseases that -- put up with the sluggish Spiezio get -- get extra ram right."

" Yeah I was Hussein you know developers should be paying attention because it seems to -- a place where there's there's definitely need in the market I want it to mean maybe the White House. Maybe the Transportation Department. Maybe the FDC this -- this effort should have used some of this advice because -- was unbelievable right. Holdings."

" we'll all really interesting. Was that you know I was reading about and they're saying that the scale of the attack was a little bit low lake. They used I think 50000. Men computers you know and their zombie network that were attacking these sites and these botnets you know of zombie computers go out to millions of computers so people -- little concern that the government sites were taken down by. What is a relatively small. Amounts of ammo."

" This was unbelievable because when you look on these web sites. I was blown away with the transportation -- so it looks like it was built in like 99 -- but closing it geocities and cities -- government right I mean and you know people were including President Obama for. Wanting to pick -- Exactly what we want in the yeah let's hear that there -- few weeks ago that under the America. He -- like he afterward which is basically you can go with the IKEA -- and the agency's spending from. -- project that. With Leo you've taxed -- those -- you guys and I think that's. Where we're -- the because -- I think that -- administration love them hate them you see that they care about. The networks they care about -- how -- down -- you'll actually gets in and he's speaking out about it."

" Yeah critical infrastructure -- you -- this this -- between the highways and you know what more people were handed right now on their computers to get work -- do you work. In the -- and on the roads subways the buses. And we treat it as a critical infrastructure that is easily subject to attack that's gonna be. You know subject to bring down American commerce. You go after the head to go after anything New Hampshire Chris -- businesses have more sophisticated network setup and what we have what we saw this week at the federal --"

" William you're right again I mean as you just saying it's like people protect the highly because it's such tangible thing right -- you see it in your face and it's very clear. As a possible. And you're gonna hit it you know there's and -- travel. But I mean the end at this point is electricity in and who doesn't depend on the Internet for communications. And Sally you're absolutely right it's kind of and it is very cultural right again it's like one things and from your face and the other thing is still sort of intangible so people are still. You know. They don't want to fix it till -- actually broken which of course is very dangerous."

" So this week of course was how easy it is to predict Social Security numbers. If you've been asked to pick the five you know five letter five numbers based on where -- living. You know forgetting all that forgetting the Social Security -- stuff and -- for office to you first I mean yeah. Identity theft in this country. Are we relying so much on the success of security number as a means of protection and -- know the guy from lifeline he just throws his Social Security number out there anymore I mean. Is it is it gonna -- and we're relying on our Social Security number at all anymore."

" Well I mean. The matter of fact is that businesses do a lot and it's full line the identification right it's like if you apply for credit you putt for loan -- anything. That's of the gonna ask people -- So then it just comes down to how do you protect that and it may be huge highlight fly out alive you -- the really obvious things let -- The fraud alert with your credit card would just read you -- statement every time it gets and then makes it is not like. A machine gun from Catholics Downey you know that you've -- charge from. And and you shred all your seats that's about all you can do I think in most credit cards I think -- very understanding you know if you get back to them quick enough about the weird charge. -- usually investigators shut down your card for you."

" Security was never yet -- I was designed you know it's almost thinking when he for centuries it's going to be some -- personally connected. I don't I was in college now opposes such critical time to get your -- tonight it was myself -- you look at look at Social Security -- that there -- you imagine that today and you don't need a better system were trying to -- and we get away from the -- ink technology now actually that's actually the key problem here it's not just that you know -- that. Study that happen. He actually predict the entire. Predicted the first. Like 90% accuracy the second -- did it. -- you know another high and now but those last four does the more random you -- that are hard again. So -- the ones who couldn't crack the bathroom anywhere and you guys like numbers put off right digit. Code is not on crackle on any more difficult for us senator it is like five seconds doing our officials here. The -- Obama driver's license and click. -- never happened. Your credit card out there to what Christopher barrios silently but I just wanna say thanks for shows afternoon and it tells me absolutely tell us again what that we can find it 411 spyware dot com."

" Will flow on that's flat out comments out -- remove all the latest viruses so I'd love -- guys to check it out but hopefully you know you don't need to in the near future."

" And it is as always thanks for joining us on this Friday afternoon have a great weekend. Thanks for having have a great weekend militant with the satellite -- at the last minute. --"